OtterMind Krystian
Wydro
PL

Danone – Nutricia Poland — Pieluchoskaner

One of the first campaigns made with AI: script, storyboard and final animation with sound design. Plus a full-day AI workshop for the management team.

Client
Danone – Nutricia Poland
Year
2024
Role
Creative concept, script, storyboard, animation
Workshop
full day, for the management team
Categories
[ Animation ] [ Training ]
Nutricia: AI-generated illustrations of parents and small children

The campaign

For Nutricia Poland (Danone) I developed the creative concept for the Pieluchoskaner, one of the first campaigns made with AI tools. AI helped create the script, the storyboard and the final animation with sound design.

Management workshop

I led a full-day workshop for the management team on creating digital content with AI, from scriptwriting and storyboarding to animation. The session concluded a project in which the final campaign was made entirely with AI tools.

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