Selected work
STILL: Personal film
Design AI: IAB Poland
Co-author of AI Guide 2.0. DIMAQ AI advisory board - AI certification. Co-organized IAB AI conference.
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Special Operations "Praga": Museum of the Second World War
Short film combining AI and classic filmmaking techniques. One of four films for the Museum of the Second World War (production: Navia). Presented at Marché du Film in Cannes (PISF session).
Design: adidas
Long-term graphic services for the Polish market: digital, print, outdoor, video. Global asset localization, event branding, first illuminated murals, influencer mailings. Solo (2014–2019) and with Labcon (2019–2020).
Exodus Exhibition Film: IPN
AI animation of 70 historical photographs for the exhibition film. Produced for Uszy.te.
Talks, conversations and publications
IAB HowTo
IAB Polska, Warsaw, 16 November 2023
The right hemisphere of artificial intelligence – artistic possibilities of AI at your fingertips
The artistic soul of AI
Marketer+
How to generate an image with just a few words
Mobile Trends Krakow
Krakow, March 2024
Warszawskie Dni Informatyki
Warsaw IT Days, PGE Narodowy, Warsaw, 5–6 April 2024
Mobile Trends AI Edition
Wroclaw
AI and creative transformation
IAB HowTo
IAB Polska, Warsaw
No Code Days
Warsaw, 18–19 November 2024
Kongres PMI
PMI Congress, PMI Poland Chapter, 20–22 November 2024
Project storytelling with AI
LocalSoMe
Samorządowe Internety, Wroclaw
AI in wonderland
10 AI tools for social media
Online Marketing Magazine
From AI creation to analytics - a tool overview
How to quickly design graphics with AI
Marketer+
Designing social media graphics with the help of AI
Marché du Film, Cannes
AI film presentation at the PISF (Polish Film Institute) session
PMPiada
Creative Leadership with AI
PAM Summit
PMI Poland Chapter
Project storytelling with AI
LocalSoMe
From prompt to poster. The visual AI revolution
TechArtForma
AI and Digital Storytelling
Forum Promocji Turystycznej
Tourism Promotion Forum
Sky is the limit
Podkarpackie Forum Turystyki
Podkarpackie Tourism Forum
Futuristic wanderings
Akademia Kreatywności
Creativity Academy
Creativity
Can creativity be learned?
Life-AI Balance
hAI Magazine
On the overwhelming pace of AI tools and staying current
Can anyone create a video ad using AI?
Freepik Upscale
AI Creative Battle
Polskie Radio "Zalogowani" - Will AI replace creators?
BytePlus AI Day
Warsaw
World AI Film Festival
WAiFF
screening of Polish AI short films
Balkan eCommerce Summit
Sofia, Inter Expo Center
Scaling Creative Production with AI
AI_Marketers webinar with Artur Jabłoński
ETER Anima Festival
NCKF, Łódź
The future of animation and comics: how AI, VR and digital tools change the creative process
IAB HowTo
Revolution in graphics and video; IAB Polska, Warsaw
“Let’s do it in AI, it’ll be faster”. Visual production myths meet commercial reality
Kongres Online Marketing
Online Marketing Congress, Forum Media
Hyper-personalization with AI: 100 ad variants for specific audience segments
DIMAQ panel
as a panelist
AI as a catalyst for change – a new era of strategy and creativity in advertising
Infoshare
Is creativity repeatable? Images, systems, responsibility
PAM Summit
Creating visual materials for projects and stakeholder communication with AI
Render to Reason
Consistency of visual language
AI hyper-personalisation
Online Marketing Magazine
Creating 100 ad variants for specific audience segments
AI Guide 2.0
IAB Polska
Co-author of the 300-page guide: chapters on AI video production, style training (LoRA) and creative leadership
Campaign factory or growth system?
AI in ad and film production: an experiment or the new standard?
Piotr Bombol (CONSTANS AI) and Shutterstock Poland
Deepfakes, advertising and AI: copyright, likeness and safety
attorney Magdalena U. Miernik-Grzesiowska and Jacek Dwórznik (Shutterstock)
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Speaking
Conferences, workshops and lectures
The future of animation and comics: how AI, VR and digital tools change the creative process, with Kajetan Wykusz
Consistency of visual language
Creating visual materials for projects and stakeholder communication with AI
Is creativity repeatable? Images, systems, responsibility
Scaling Creative Production with AI
AI Creative Talks
Deepfakes, advertising and AI: copyright, likeness and safety
Guests: attorney Magdalena U. Miernik-Grzesiowska and Jacek Dwórznik (Shutterstock) · 1 h 51 min
Guests: Piotr Bombol (CONSTANS AI) and Shutterstock Poland · 1 h 36 min
Publications
Knowledge base
Online Marketing Magazine
IAB Polska
hAI Magazine
Interviews
Adscool expert panel on the role of AI in marketing, hosted by Jarosław Kuźniar. Streamed on YouTube, Facebook and LinkedIn
Conversation with Artur Roguski about the future of visual content creators and shifts in the job market in the age of generative AI
Online workshop: making Reels with AI for Instagram, Facebook, TikTok and YouTube - trimming the edit and multiplying video across platforms at once
AI Creative Director & Consultant
20+ years experience · 5+ years team leader
100k+ AI program participants
About
Krystian Wydro
I'm an AI Creative Director and filmmaker. I create ads and films with AI - from concept, script and storyboard to animation with sound design - for brands and cultural institutions.
It's a natural continuation of over 20 years in graphic design, animation, digital and advertising. For years I worked for adidas on the Polish market - from influencer assets, through the visual launch of adidas Runners Warsaw, to product launches with illuminated murals. For Kross I handled 360 communication execution, and for De'Longhi I led the launch of the Perfetto campaign - from digital to cinema.
As a Creative Partner I work with companies building AI tools and models - including Runway, Figma Weave, Magnific, Dreamina/BytePlus, GenPeach and EVRN. I test new features, advise on product direction and check how they hold up in real creative work.
Over the last three years I've run AI training in programs that reached over 100,000 people - including Google & SGH's "Skills of Tomorrow". Today I also run AI training for companies. I co-authored the IAB AI Guide and the DIMAQ AI certification, I lecture and speak at conferences.
I look for where the limits are and find ways to push them. Then I turn what works into a process a team can repeat.
Let's build an AI system that works for your team.
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