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I combine human sensitivity with technology,
creating video and campaigns that
set new standards.
Use AI to enhance your possibilities,
not to replace skills and talent.
Consulting · Training · Production · AI for Creative Teams · Strategy · Execution · Support
Consulting · Training · Production
AI for Creative Teams
Strategy · Execution · Support
What I do
AI · Processes
AI Implementation
For: C-suite, marketing heads, agencies, production houses
I step in as a temporary Chief Creative AI Officer - I diagnose, design, implement, and stay until the system runs on its own.
Stages
- Diagnosis · 1–2 wks - Interviews, process review, tool audit
- Strategy · 1 wk - Tool selection, 90-day roadmap
- Implementation · 4–8 wks - Creative pipelines, standards, PoC
- Support · ongoing - 30-day audit, adjustments
Creative · Teams
Creative Consulting
For: Companies building creative dept, CMOs, growing agencies
Creative strategy without execution is theory. Execution without strategy is chaos. 20 years in creative - I know the problem before the client finishes their sentence.
Scope
- Building a team from scratch - Structure, roles, processes, recruitment
- Rebuilding existing team - Competency and culture audit
- Creative strategy - Direction, visual standards, brand voice
- Change management - Changing habits, not just procedures
For teams · Basics
Basic Training
For: Marketing, creative, social, content teams
Program
- Introduction to gen AI
- Prompting basics
- Image generation
- Video basics
- Mini team workshop
For teams · Advanced
Creative Training
For: Creative and post-production teams
Program
- Model comparison
- Prompt optimization
- Advanced video
- Hybrid workflow
- Video production workshop
Individual · Online
Consulting session 1:1
For: Managers, founders, creative leads
Includes
- Workflow diagnosis
- Specific recommendations
- Session recording
- Follow-up after 48h
Individual · Session cycle
Mentoring 1:1
For: Creatives, marketers, AI skill builders
Includes
- Competency diagnosis
- Development plan
- 4 sessions x 60 min
- Materials between sessions
Scope
- Graphics - KV, social media, outdoor, product variants
- Video - campaigns, animations, hybrid AI + live action films
Selected work
STILL - Personal film
Special Operations "Praga" - Museum of the Second World War
Short film combining AI and classic filmmaking techniques. One of four films for the Museum of the Second World War (production: Navia). Presented at Marché du Film in Cannes (PISF session).
Design AI - IAB Poland
Co-author of AI Guide 2.0. DIMAQ AI advisory board - AI certification. Co-organized IAB AI conference.
Workshops - Nutricia/Danone
AI campaign production - script, storyboard, animation. AI workshop for the management team.
Design - adidas
Long-term graphic services for the Polish market: digital, print, outdoor, video. Global asset localization, event branding, first illuminated murals, influencer mailings. Solo and Labcon collaboration.
Exodus Exhibition Film - IPN
AI animation of 70 historical photographs for the exhibition film. Produced for Uszy.te.
Teaser - At the Mountains of Madness
Teaser for a film project inspired by the works of H.P. Lovecraft. AI animation.
AI Marketers - Brave Courses
AI course for marketers - creative, automation and analytics using AI tools.
Speaking
Conferences, workshops and lectures
Video/AI track: production automation and brands' visual language
Consistency of visual language
Creating visual materials for projects and stakeholder communication with AI
Is creativity repeatable? Images, systems, responsibility
Scaling Creative Production with AI
Screening of Polish AI short films, together with Marta Solik, Bartosz Garbaczyk and Joanna Zygmunt
AI short film presentation at PISF session
AI Creative Battle
Sky is the limit
Creative Leadership with AI
From prompt to poster. The visual AI revolution
Futuristic wanderings
Creativity
AI and Digital Storytelling
AI and creative transformation
Publications
How art history repeats itself with each new technology
On the overwhelming pace of AI tools and staying current
From AI creation to analytics - a tool overview
Designing social media graphics with the help of AI
How to generate an image with just a few words
Interviews
Adscool expert panel on the role of AI in marketing, hosted by Jarosław Kuźniar. Streamed on YouTube, Facebook and LinkedIn
Conversation with Artur Roguski about the future of visual content creators and shifts in the job market in the age of generative AI
Online workshop: making Reels with AI for Instagram, Facebook, TikTok and YouTube - trimming the edit and multiplying video across platforms at once
Interview on the democratization of video production with AI
Expert interview on creativity and the role of AI
AI Creative Director & Consultant
20+ years experience · 5+ years team leader
100k+ AI program participants
About
Krystian Wydro
I'm an AI Creative Director and filmmaker. I create ads and films with AI - from concept, script and storyboard to animation with sound design - for brands and cultural institutions.
It's a natural continuation of over 20 years in graphic design, animation, digital and advertising. For years I worked for adidas on the Polish market - from influencer assets, through the visual launch of adidas Runners Warsaw, to product launches with illuminated murals. For Kross I handled 360 communication execution, and for De'Longhi I led the launch of the Perfetto campaign - from digital to cinema.
As a Creative Partner I work with companies building AI tools and models - including Runway, Figma Weave, Magnific, Dreamina/BytePlus, GenPeach and EVRN. I test new features, advise on product direction and check how they hold up in real creative work.
Over the last three years I've run AI training in programs that reached over 100,000 people - including Google & SGH's "Skills of Tomorrow". I co-authored the IAB AI Guide and the DIMAQ AI certification, I lecture and speak at conferences.
I look for where the limits are and find ways to push them. Then I turn what works into a process a team can repeat.
Let's build an AI system that works for your team.
Let's talkLet's talk
Or reach out directly