On 28 April 2025, I opened the XVI Forum Promocji Turystycznej at the Wrocławskie Centrum Kongresowe near the Hala Stulecia. My presentation 'Sky is the limit' began the 'Technologie w służbie promocji' session.
I spoke about what AI brings to tourism promotion. I showed pairs of photos and AI graphics, campaigns with images reinterpreted by AI, examples of personalised video, and Eurostat data on how companies in Europe and Poland use AI. The key points:
- Tourism and AI blend well together, with the biggest change being the hyper-personalisation of the message.
- The best results come from combining a human and AI to create a powerful synergy.
- Studies show that AI generates more ideas that receive higher ratings, but content starts to become similar. That is why human input remains crucial.
- Experiment. Fail. Learn. Repeat. Finding the winning idea takes time, but with AI you can test what works much faster.
You can read the report from the forum on the Wasza Turystyka website.
Presentation slides
