Articles and guides

Knowledge base

Articles, guides and manifestos on AI in creative work, production and team workflows, based on what I test every day in projects and training.

Painterly AI image: a mother holding her child in the doorway of a stone house

Manifesto - On tools that rewrite the rules

A Donkey, Monet & Midjourney

In 1910, a painting made by a donkey fooled art critics. Over a century later, history repeats itself - and once again, everyone draws the wrong conclusions. 26 February 2026 · 7 min read Read the article →

From my talks

Talk recaps

Short recaps from conferences and workshops: what I spoke about and who I talked with.

Recap
How to make more creatives for e-commerce with AI
At the Balkan eCommerce Summit 2026 in Sofia, I explained how to make more graphics and videos for e-commerce using AI: from a single packshot to an entire library of creatives. 29 April 2026 · Sofia, Inter Expo Center

Beyond the knowledge base

Published online

I also write for marketing and AI magazines: Online Marketing, hAI Magazine and Marketer+. With IAB Poland I co-authored the AI Guide 2.0.

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