On 25 March 2026, I spoke at the IAB HowTo: AI Made Me Do It. Rewolucja w grafice i wideo conference at the Multikino Złote Tarasy in Warsaw. My presentation was titled 'Let's do it in AI, it will be faster. Confronting visual production myths with commercial reality'. That same day, I also joined a panel debate on stage.
We have all heard in meetings that we will 'generate something in AI in 5 minutes'. From a practitioner's perspective, I showed what delivers quality today, what burns through budgets, and what remains a mere toy for social media. I tackled three myths:
- 'Let's use AI in place of hiring people, an agency or a studio'.
- 'I will drop it into a chat for 5 minutes and have a ready ad'. In practice, those 5 minutes often turn into 5 hours of saving mutated details and fighting for brand consistency.
- 'AI is cheap, so we can keep trying endlessly'. In response, I showed subscription pricing and a Google Cloud bill.
Finally, I reminded the audience what creativity means to me: the ability to transform limitations into opportunities, problems into inspiration, and ambiguity into fuel for experiments.
You can read more about the conference on the IAB Polska website.
Photo: IAB Polska