On 18 November 2024, I spoke at the No Code Days conference at EXPO XXI in Warsaw. My talk was called "How to harness AI for creative and design work?".
I started with two questions: are you creative, and is AI creative? Then I moved on to how to share creative work with AI in practice, right through to drafting a storyboard. The main points:
- Creativity goes beyond mere originality. It is novelty combined with usefulness.
- AI hallucinates: it can provide false data and invent images, so you must verify its results.
- AI generates variants quickly, but unique ideas and a personal style come from humans.
- The creative process has two phases: divergent, when we generate many different ideas, and convergent, when we narrow down the options and choose the best ones.
- Research shows that stories written with the help of AI are rated as better written and more engaging, but the content begins to look alike.
You can find information about my talk on the No Code Days 2024 website.