OtterMind Krystian
Wydro
PL

adidas — Design for the Polish market

Six years of full graphic support for adidas in Poland: digital, print, outdoor and video, event branding and the first glow-in-the-dark murals.

Client
adidas
Year
2014–2020
Role
Graphic & Motion Designer
Collaboration
freelance and with Labcon
Approach
traditional design
Categories
[ Graphics ] · Traditional project
adidas Poland: collage from the “Why I Run” running campaign in Warsaw

The collaboration

For six years I provided full graphic support for adidas in the Polish market: digital, print, outdoor and video. I localised global assets and created local initiatives, including branding for events such as the Warsaw Marathon.

adidas materials for the Polish market

Special formats

I also designed special formats, including the first glow-in-the-dark murals and influencer mailings, working both freelance and at the Labcon agency.

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