Q Service Castrol — A pit stop in ten seconds

Q Service Castrol, a network of over 650 car workshops in Poland, bought TV spots around motor racing broadcasts. The brand wanted a ten-second animation in which AI “dresses” a racing team in its colours. The brief arrived on 11 March 2026 and the spot had to be ready for broadcast two weeks later.

I made the spot together with Marta Solik, Piotr Soszyński and Bartosz Grabarczyk. We started with the team’s look: a blue race car with the brand’s lime accents, overalls and helmets carrying only the Q mark. The car has its own generic silhouette and livery, and the only logos in frame belong to the client.

Every mechanic got a role, as in a real pit stop: wheels off and on, tightening, release. Synchronised movement of a dozen people is the hardest task for video models, so we built the sequence from many generations and refined it after the client’s frame-by-frame review. I put it all together with the voice-over, the client’s workshop network animation and the end board, to broadcast spec.

The broadcast file reached the client on 24 March 2026, 13 days after the brief. In April I prepared further broadcast versions of the spot.

• AI video and graphics production
• Museum of the Second World War: Prague